SUPER CCD EXR Sensor and Fujinon Lens Combination Pushes Picture Quality to New Levels

Valhalla, NY, July 22, 2009 – FUJIFILM U.S.A., Inc. today unveiled the FinePix S200EXR digital camera, its most advanced SLR-styled camera to date. Combining the pin-sharp 14.3x Fujinon optical zoom lens (30.5mm-436mm equivalent) so popular in its predecessor, the award-winning FinePix S100FS, with Fujifilm’s latest 12-MegaPixel Super CCD EXR sensor, the FinePix S200EXR is aimed at top-end camera enthusiasts looking for excellent picture quality without the hassle, bulk and expense of a D-SLR system.

Compact, lightweight ‘bridge’ cameras offering long zoom and high image quality have proved a big hit with those looking for an alternative to bulky interchangeable lens systems. Users of the FinePix S200EXR will find their results equal or superior to D-SLRs, principally due to the revolutionary design of Fujifilm’s EXR CCD sensor technology. The key improvements of the FinePix S200EXR over the FinePix S100FS are:

• 1/1.6” 12 megapixel Super CCD EXR sensor
• EXR Priority modes and EXR Auto
• Pro Focus Mode and Pro Lowlight Mode
• 5 Film Simulation Modes (Black & White mode and Sepia mode added)
• A new 2.7” high contrast 230k-pixel LCD
• New ‘Super Intelligent Flash’
• Improved battery life – almost a 50% increase on the FinePix S100FS
• Combined CCD-RAW (EXR)/JPEG shooting

Read the full press release here.